How FB and Twitter perform in the World, and Hong Kong?

Hello there,

In previous article, we are discussed the Facebook and Twitter have their characteristics, to attracting the user to build up and keep the relationship network through their service. In this article, I will discuss their result of those design - how many, and how they used in the world and Hong Kong.

Following data is a most direct data - the user numbers of those of site. Let's see the following graph which used the data that Bloomberg found by different organization (Molla, 2016):

This is the graph to show the MAU (monthly active user) , user frequency, and the time they spent on a day.

These graph are showing they are have huge gap between them. In scale, the twitter user have 300 million MAU on 2015 Quarter 4, and it is one-fifth of Facebook in same period. Those user have a strong tendency to Facebook, and they also have more strong will use more time and more frequency to use Facebook, which also have a huge gap of ratio of daily use users and spent time.

This is a Trend of the world and how about Hong Kong ? Well, Hong Kong as a metropolitan area in the global, and it can't avoid this trend too.

According the survey which to investigating the usage of Social Medias of HongKongers, the Active User of Facebook in Hong Kong was estimated have 4.4 million, which is over the half of population of Hong Kong and 3.1 million of them is daily-login user and use a half of hour average.

And 33% HongKongers is active in the Facebook, and twitter is lesser than

their one third.


















This result is related to the characteristic of the site? We will talk it on next article.

Reference:

Rani Molla(2016), "Social Studies: Twitter vs. Facebook", Bloomberg, Available at : "https://www.bloomberg.com/gadfly/articles/2016-02-12/social-studies-comparing-twitter-with-facebook-in-charts" [Online], [Accessed on 4th November 2017]

go-globe.hk(2016), "Social Media Usage in Hong Kong -Statistics and trends", Available at "https://www.go-globe.hk/blog/social-media-hong-kong/" [Online], [Accessed 5th November 2017]

The Charataristic of FB and Twitter

Hello there,

The 2 of most popular SNS (Social Network Service) Site in the world nowadays, Facebook and twitter could make a good work on changing the pattern of social behavior and the news spreading. Those of the SNS site are allowing the user to post the text and multimedia content, to show what they are doing and thinking. However, they are two different types of social network service platform which have different characteristic. This also make them have different functions and positioning.

                                                    

Lets talk about the left one : Facebook - a portal site of relation networking.

Facebook is found by Mark Zuckerberg on 2005, which is inspired by the "Facebook" - The contact book which is a book that list schoolmates photos and their contact numbers form High school. The concept was used in Facebook that, it was construct the portal of connect, and make them can use this portal to join in different relationship networks, and make they keep connect in the those network. And it is easy to operating, also integrating the different tools, make the user is more easier to make it work and keep to use it.

About the right one : Twitter , is a micro-blogging site that is simpler.

The twitter have lesser function than Facebook that it was providing tweet(corresponding with facebook "post"), retweet(corresponding with facebook "share"), and the multimedia sharing function only, and facebook was providing the groups, pages, live ...etc. The Twitter's system is encouraging the user to give linking with the others by constantly (One of the design of "Follow") , which could allow to build up the relationship of sharing the collective consciousness , which is sharing the analogous value, and bring it to the relationship network. 

These 2 Characteristic also let the user to connect with the network with relation network, and attracting their user to keep to use them to maintain it. How their performance are? We will talk on next article.

Reference:

Steve Thornton (2016), "Twitter versus Facebook: Should you Choose One?" , Available at : https://web.archive.org/web/20161012175024/http://www.twitip.com/twitter-versus-facebook/ [Online] (Accessed on 30th October 2017)

diffen.com (2016),"Facebook vs. Twitter", Avaliable at :

 https://www.diffen.com/difference/Facebook_vs_Twitter [Online] (Accessed on 31st October 2017)